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> Strategy Services
  Strategy Process Facilitation
  Strategy Creation
  Market Strategy Development
  Sales and Channel Strategy Development
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Strategy Services

Simplifying a complex process to help you grow

Our strategy practice helps you develop the ideas, programs and execution plans necessary to realize a competitive advantage. We help you and your management team fast track strategy development by facilitating your process or we can serve as the strategy development arm of your business.

Strategy development is complex—objective external expertise will help you realize great results.

You and your team are experts at running your business and serving your customers—not experts at managing the strategy development process. Internally led initiatives frequently derail due to time and bandwidth limitations, functional politics or lack of a robust execution plan. Our processes are designed to provide you with objective external guidance, whether you need it for the process of strategy development or for a fresh perspective on strategic options and potential implications. For more on the complexities and pitfalls of internally led strategy initiatives, as well as strategy process best practices, check out the Strategy Resource Center.


Strategy Process Facilitation

Strategy process facilitation—we organize and lead your team through a fast-track strategy development process including:

  • Market/market forces assessment
  • Internal capabilities assessment
  • Competitor analysis
  • Options development and assessment
  • Investment prioritization
  • Execution plan development and implementation
  • Monitoring/refresh process development

We cut through "internal noise" to ensure that your team focuses on market forces, customer and competitor issues and relevant internal topics. Additionally, we ensure that a viable execution plan is developed and that you have the processes in place to monitor progress and impact as well as refresh the strategy over time.


Strategy Creation

Strategy creation—we serve as an active extension of your planning team, taking on research and program development assignments and offering objective outside perspective on issues and investment alternatives.

Different from the facilitation services above where we lead client teams to through their strategy process, clients that ask us to actively participate in strategy creation are seeking to augment their staff and bring in new viewpoints on strategic options.


Market Strategy Development

Market strategy development— we help organizations identify and expand into new geographic, vertical or product markets, through facilitation or active research and participation in the process.

Clients that leverage our services in this area are typically looking to leverage earlier successes by choosing and developing new growth vectors. Primary service areas include:

  • Market opportunity assessment
  • Market-launch planning
  • Vertical market development
  • Geographic expansion
  • Go-to-market plan design and execution
  • Strategic messaging/promotions development to support market launch

Sales and Channel Strategy Development

Sales and channel strategy development—we help firms refine their selling and channel strategies to support changing market conditions or implement a new market strategy.

Clients that leverage these services have typically concluded a broader strategy or market development process and are seeking to align their selling efforts and model(s) with the new strategy. Primary service areas include:

  • Sales force assessment and rebalancing
  • Sales force restructuring
  • Vertical selling capabilities development
  • New channel creation
  • OEM development
  • Major customer/major account sales
  • Lead development strategy
  • Visibility strategies to support new selling initiatives